MercuryInternational
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House of focused brands / Switzerland

Focused brands.Shared intelligence.

Mercury International builds focused consumer brands and the shared capabilities that support disciplined, long-term growth.

Explore our brands About Mercury
Mercury / brand systemLong-term perspective
Shared capabilities01—03
Shared capabilitiesInsight · Brand · Operations
  • 01Insight & validation
  • 02Brand & commerce
  • 03Operations & governance
  1. B/01Urban PrairiePet
  2. B/02RepformFitness
  3. B/03Stillform HomeHome
Shared foundationDistinct brand propositions
Mercury supports three distinct consumer brands with a shared foundation of insight, brand-building expertise, and accountable operations.

Base Cham, Switzerland

Focus Consumer brands

Approach Focused and evidence-led

House of brands

Distinct propositions. A shared long-term home.

Mercury is developing three focused consumer brands across Pet, Fitness, and Home. Each retains a distinct proposition and identity, supported by shared capabilities behind the scenes.

01 / Mercury brandPet

Pet

Urban Prairie

A Pet brand focused on thoughtful products for everyday life with animals.

02 / Mercury brandFitness

Fitness

Repform

A Fitness brand focused on practical training solutions and clear guidance.

03 / Mercury brandHome

Home

Stillform Home

A Home brand focused on considered objects for purposeful living spaces.

Meet the brands

Shared capabilities

Stronger together. Specific where it matters.

Mercury brings together the expertise and standards needed to support focused brands, while customer-facing decisions remain specific to each proposition.

01

Insight & validation

Structured research supports clearer category, customer, and commercial decisions.

  • Customer understanding
  • Category perspective
  • Commercial judgement
02

Brand & commerce

Shared expertise connects positioning, content, channels, and customer experience.

  • Brand development
  • Customer experience
  • Commerce support
03

Operations & governance

Common standards support reliable execution, quality, and accountable decisions.

  • Operating standards
  • Quality oversight
  • Clear accountability
Explore our approach

How we build

Build with focus. Grow with evidence.

We combine clear customer understanding, commercial discipline, and accountable execution. Investment increases as conviction grows.

How we work
  1. 01
    Understand

    Define the customer, category, and reason to choose.

  2. 02
    Validate

    Test the proposition and commercial fundamentals.

  3. 03
    Build

    Develop the brand, offer, and operating foundation.

  4. 04
    Grow

    Invest progressively while protecting focus and quality.

Our principles

Disciplined by design.

  1. 01

    Focus first

    A clear audience and a meaningful reason to choose come before breadth.

  2. 02

    Evidence-led growth

    Investment increases as customer relevance and commercial conviction grow.

  3. 03

    Distinct brands

    Each brand keeps its own identity, experience, and market focus.

  4. 04

    Accountable execution

    Technology supports consistent work; material decisions remain with people.

Founders and brand owners

Considering the next chapter?

If you are exploring the future of a focused consumer brand, we welcome a direct conversation.

Start a conversation